VAL DI SOLE is a valley in Trentino, northern Italy. Here you can find Mountainbike, Val di Sole: The home of mountain biking and downhill. Val di Sole organizes events at an international level and gives bikers the chance to try different things, such as bike riding lessons, downhill and four cross.
Val di Sole wanted a proposal for a new company profile. I wanted to create a clean layout that works in different part of their events. It is serious yet playful, and the logo pictogram works well as a decorative pattern. I have used pictures and a deep blue color that symbolize freedom.
