Stinger is a new manufacturing company, which produces high quality custom drum sticks. They approached me to create an identity system, logotype and packaging for the product.
Having this name, we wanted to avoid any images of bees or wasps, because it would be too obvious. Instead, we decided to go with an abstract honey pattern and a modern wordmark. This is a fluid / dynamic idnetity system, which allows the company to use it on their product, website, social networks, business cards, email and other media. It was important for me to represent Stinger ideology and make it memorable and recognizable for their audience.