RESTAURANT SIGNAGE
The use of bright colorful signage successfully attracts attention of the customers and shows
enthusiasm and warm accustomed to Ecuador.
(photoshop from the picture of the restaurant "Lowbrau")
RESTAURANT SIGNAGE
APRON
A simple black apron and white shirt contrasts this colorful Ecuadorian pattern.
WEBSITE
The same pattern and color is used on the website along with the wooden texture on top. It shows the natural aesthetic of the restaurant to the viewers.
MENU
The cover of the menu is made with fabric and leather. The pages are printed on recyclable paper.
MENU
BAG & BOX
Both the takeout box and bag are made with recyclable paper.
On the box, the fabric pattern will be printed on side and the logo will be printed on both the front and the back of the bag. For the box, there will be no printing to reduce cost, the HOLA INCA sticker will seal the top.
RESERVATION BOARD & MATCHES
BUSINESS CARD & MEMBERSHIP CARD
The fabric pattern and color is used on the business cards. And for the membership card, the logo will be embossed on the cover.
BUSINESS CARD & MEMBERSHIP CARD
Brand Objective
HOLA INCA was branded to show the passion, enthusiasm and the pride of Ecuador. A strong Ecuadorian folklore design is used throughout the whole brand identity.
Design Objectives
To create a cohesive brand that will bring a true Ecuadorian style and culture experience to our customers.
Brand Strategies
• The natural materials such as wood, metal, leather and local Ecuadorian
fabric will be used to represent the Ecuadorian style.
• All the printed objects will be printed on recycled paper in order to support the environment.
