Shop MCM
CrossChannel
Marketing 2015 UX Proposal
isobar korea UXI Team
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Cross Channel Marketing ShopMCM
Part1 - 제안
MCM 에 제안한 디자인으로, 온라인의 경험과 오프라인의 교차점을 찾아내어 오프라인 고객들에게 보다 즐거운 경험을 주고자 하는데 초점을 맞추었습니다.
오프라인 매장에서 쉐도우트레킹을 통해 방문자들의 동선을 파악하여 이에 따라 매장내의 키오스크의 위치 및 기능에 대한 고민을 하였습니다.
UX&Design 의 큰 틀은 "쉽게 찾고" "쉽게구매"하는것을 유도하도록 하였으며, 온라인 디자인의 룩앤필을 키오스크와 동일하게 적용하여 온라인의 경험을 키오스크에서도 느껴지도록 하였습니다.
화려한 그래픽 보다는 제품이 잘보일 수 있도록 제품에 맞는 단색컬러 활용과
MCM의 아이덴티티라 할수있는 마름모꼴 패턴등을 활용하고 매장내에서 어울릴 수 있도록 주변 조형물과 환경 메타포에 맞춰 디자인 하였습니다.
With the design proposed to MCM, we focused on finding online experiences and offline intersections to give offline customers a more enjoyable experience.
Through shadow tracking in offline stores, visitors' movements were identified and the location and function of kiosks in the store were considered accordingly.
The large framework of UX&Design led to "easy to find" and "easy to buy" and the same look and feel of the online experience as the kiosk by applying the same look and feel of the online experience.
The use of monochrome colors to make the product stand out better than flashy graphics.
MCM's identity, such as diamond pattern, is used and designed to fit into the store according to surrounding structures and environmental metaphors.
Through shadow tracking in offline stores, visitors' movements were identified and the location and function of kiosks in the store were considered accordingly.
The large framework of UX&Design led to "easy to find" and "easy to buy" and the same look and feel of the online experience as the kiosk by applying the same look and feel of the online experience.
The use of monochrome colors to make the product stand out better than flashy graphics.
MCM's identity, such as diamond pattern, is used and designed to fit into the store according to surrounding structures and environmental metaphors.
