In January 2015, I had the pleasure of attending and winning the 2015 LA Codeathon, a women's health hackathon sponsored by Jawbone, the Clinton Foundation, Ace Hotel, UCLA Business of Science Center, Self Magazine and Equinox. In the days leading up to the hackathon I conducted some research by simply talking to women about their fitness habits and their experiences—if any—with activity trackers. For more information, visit www.barrazaxd.com.