AIM: To make Singaporeans realise that Singapore has come so far in just 50 years and is
far bigger on the inside than it is geographically.
INSIGHT: Singaporeans believe Singapore is such a “small” island with little opportunities or basically limited advantages. They believe other countries offer something more just because they are bigger as a country.
BIG IDEA: “Just Because It’s Small, Does Not Mean It’s A Bad Thing.”
