The objective of this assignment was to determine a plausible business prospect and flesh out the materials that come with launching a business venture. The leaf of paper/tree leaf mashup played on the name and is a memorable brandmark that can stand alone. The accompanying logotype is clear and cleverly integrates the accents. A visually appealing business plan was created to present the information in a pleasant way and to also give an immediate impression of the designer's skills. The additional touchpoints (ephemera, signage, stationery, etc.) all stay consistent with the brand to help further promote and represent the business.