Wildlife Victoria
Wildlife Victoria (WV) is a charity organisation committed to reducing the suffering of wildlife by providing an emergency response service for injured, sick and orphaned wildlife across Victoria.
Scope of this project is to create a branding that will be able to apply in poster/ advertising and other merchandise
My concept tagline is “We’re invading their land”. Urban sprawl is forcing native animal out of their natural habitat. The main point to do this design is to gain more attention and concern. It will also lead
to understanding and awareness of what human is doing and what will effects wildlife animal in the future.
to understanding and awareness of what human is doing and what will effects wildlife animal in the future.
I use a metaphor based on the Tetris game to create this design. Tetris is a falling-blocks puzzle video game, the main goal is to creating a horizontal line of blocks without gaps. The game will ends when the player “tops out; no more space to build the block”. Similar case to us, we’re currently only concentrate on constructing buildings that causes wildlife to have limited space to live.
You’ll see in the design that the amount of green space is at the corner of the land is lesser than the white part. This represents the human action towards building more buildings which causes wildfile space to decrease. The motion blur block symbolizes that human never stops building.
