S I A N Z E N G
Sian Zeng is an award-winning design company renowned for its imaginative wallpapers and interior accessories inspired by designer Sian Zeng’s own dream-like narratives. My task was to redesign the visual identity in a way to represent the high-end manner of it. Since the artist usually inspired by fairy tales and stories the basic idea behind the logo was to create an initial in a simpliest way possible. It relates back to the old books where dropcaps was used and decorated to awaken the interest in the reader. This initial idea have been followed and opened up through the process which guided me in collaboration with the artist to arrive to the final designs what you can find here.
2014
