Sheila Dent's profile

Branding & Identity in Use

This collection is a step beyond my logo collection shown elsewhere in this portfolio:  This collection show logos in use.
 
Descriptions below each image.
lightstyle
a QVC jewelry line by actor Judith Light (later sold)

Logo Type
added to motiff sketch scans supplied by client

Presentation Boards
showing requested color-motiff combinations
 
Packaging Ribbon Design
shown along the left edge of each presentation board
 
Create Chosen Motif as Vector Art
 
Brand Book Templates
 
dom by dominique cohen
a more budget-conscious line exclusively for JCPenny® by fine jewelry designer dominique cohen

 
Logo
based on client ideas to resemble yet be distinct from branding for the upscale line

Earring Cards
Necklace Tags
Brand Style Guide for use by JCPenny® and its vendors
bsp
brezner steinberg partners, inc., a talent company
 
Logo Design
co-designed with client
 
Letterhead
2-sided Business Cards
Buck Slips
Script Covers
 
OCTOBER 5 - 2015:
I was deeply saddened to read about LARRY BREZNER'S PASSING; he'd been battling leukemia.  
My best to his daughters and wife, Dominique, who was the co-designer on the branding project and a recurring client with her own business, dominque cohen fine jewelry).
 
 
Kolletti Bambini
an upscale children's boutique in Malibu, California
 
Logo Design
 
Accompanying Logo Elements
based upon a character supplied by client
 
Brand Guide
 
See Kolletti Bambini's dedicated portfolio entry
for additional materials, including print ads and brochures,
I designed and created for Kolletti Bambini.
dcIQ
a Palo Alto based think tank and consulting company
 
Logo Design
Related Identity & Brand Elements
 
See also my dcIQ dedicated portfolio entry.
Wiseman Development
a Los Angeles based residential real estate management company
 
 
Logo Designs
220 East Broadway + Santa Monica at Federal developments
 
 
 
Property Banners
Santa Monica at Federal development
 
 
Websites
Short term sites for initial sale of units in newly-constructed buildings; no longer active.
See my Wiseman-specific portfolio entry for website screenshots:  Each site had, for one, some fun navigation that, in the case of 220 East, reflected the building's profile :-)
Beverly Glen Merchants
a Bel Air (Los Angeles) upscale neighborhood shopping center
 
Logo
per client instructions, based on the overall Glen Centre logo,
meaning mostly typesetting with only a dash of creativity on my part
 
2-sided Pamphlets
The typography laid atop the wood printed better than it captures onscreen.
All design, artwork (combination of stock art with lighting and other touchup) and typesetting by Pixel Relish.
The New Homes Group
a Los Angeles based upscale residential reasl estate company
 
Logo
simple, classic, refined
 
Website
designed and built years before horizontal sliders were commonplace
Pentec Systems, Inc.
The parent company for much of the decade of work I completed on the 401(k)-related front.  Related items peppered throughout my portfolio – or simply contact me to receive samples.  Because there are so many — software guides, branding materials, digital materials and more — let me know the category of work you're most interested in, and I'll dig through my archives.
The Kind Candle
Branding
logo, palette, fonts & more
 
E-commerce Website
no longer active; built using the Miva platform
 
Extensive Photo Editing
for cleanup, lighting, hue & more
(for instance, the original photo of the white set of candles on the home page included neither as many candler nor flames, and the original lighting wsa too milky)
Branding & Identity in Use
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Owner

Branding & Identity in Use

Varied by project

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