Sometimes, mothers hide their true feelings to make sure that their kids move ahead in life. It is this selfless love that inspired the story in this commercial for ITC. 

 

Brand/Client: ITC Sunfeast
Advertising Agency: Ogilvy & Mather (Bangalore)
Executive Creative Director: Joono Simon
Group Creative Director: Arkadyuti Basu
Copywriter: Bhumika Udernani
Account Management: Tithi Ghosh, Sindhu Menon, Elizabeth Joseph

Production House: Nirvana Films
Director: Prakash Varma
DOP: K.U. Mohanan
Music: Rupert Fernandes
Product shoot Specialist: Joel Fonseca