Wigwam studio's is a small screen printing and bookpress that also offer workshops to the public, the problem was they had no logo. creating a simple logo that was approachable and freindly towards the local community was important, creating two logo variations that represent the screen printing side of the company and the book press was needed so that they can be marketed in different ways.
the overall needs for the logo were:
friendly and approachable
simple
professional
longevity
using a warming orange for the colour pallete allowed the welcoming and community driven feel to come through.
simple application of a book in to the existing logo allowed for consistancy of the visual identity.
