Emma Lee, Art Director
Marissa Ebanks, Art Director
Objective: Make a brand famous/grab some great buzz, even if for a day.
Target: 18-34 year olds, students & working professionals
Strategy: To spread the feeling of comfort Campbell's is known for.
Insight: Often times we find ourselves missing the comfort of home and something warm to eat as we lead a busy life.
Solution: A guerrilla campaign that allows the tired student or overworked professional to take a step back into their comfort zone, even if for a few minutes.
Skills Demonstrated: Concept, Strategy, Typography, Use of colour, Aesthetics, Imagery, Simplicity
Credits:
Emma Lee - Art Direction, Copy, Strategy
Marissa Ebanks - Art Direction, Design, Copy, Strategy
