BEBEMUNDO APP - FIRST DIGITAL APP FOR BABY SHOWERS
Head Graphic Designer Role
Bebemundo - a brand of JUGUESAL S.A. de C.V, is the largest store specialized in baby products. They offer Salvadoran moms a world full of products of the best quality, the most recognized brands, and a wide variety of prices.
The Bebemundo franchise was born more than ten years ago and currently have stores in Ecuador, Costa Rica, the Dominican Republic, and Colombia. As a regional brand, they constantly seek innovation to deliver high-value content and tools for newborn and toddler moms.
In 2014, this drive led the team to explore the creation and launch of an App to help soon-to-be moms review the listings of Baby Showers and all the information related to the products available.
Through the App, moms can review the list of their baby shower gift tables. They can also see the list of their friends, which helps decide which gift to give.
The App is linked to the brand's Pinterest board and their Facebook profile.
For the App's launch, a digital marketing campaign was developed following the brand's graphic guidelines and targeting a specific audience through social media and emails.
Supporting the digital campaign, printed Ads were released on national editorial publications like "Ella El Salvador," which targets female audiences (prospect moms).
