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BabyganicsBabyganics makes home, laundry, and skincare products with baby-safe formulas. They recently refreshed their brand image with Collins, whom created a vast 2D world of Babyganics characters. At Madwell, we crafted and launched a digital campaign named Grow Boldly to bring the Babyganics world into tangible reality.
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01. The ProcessWith the intention of paper construction in mind, each character was reimagined and modeled in Sketch Up in a low poly style. Patterns were created with the Flattery plug-in and laser cut onto Folia card stock paper.
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02. Hero ImagesWe worked with Andrea Fremiotti and John van Barneveld to photograph and composite the final models into a series of hero images that are currently being used on the Babyganics homepage, banner ads and trade shows.
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03. Behind-The-ScenesWe rented a space at Home Studios for the hero image photoshoot. One of the baby models thought our paper strawberries were real and tried to eat them! The saliva-drenched aftermath was sadly unsalvageable.
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04. Paper Asset LibraryTo expand the Grow Boldly campaign beyond hero images and banner ads, we created a paper asset library by photographing and silhouetting each model in three different views. The assets are now used in social media content, product promotions, and in-store pop-up displays at Babies R Us.
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AcknowledgementsCreative Agency: MadwellBrand Agency: Collins
Creative Director: Chris Sojka
Art Director: Matt Fry
3D Modelers: Annie Zeng, Lenora Rigoni
Photographer: Andrea Fremiotti
Photo Compositor: John van Barneveld
Paper Crafters: Annie Zeng, Lenora Rigoni, Matt Fry, Olena Subchuk
Paper Retouchers: Annie Zeng, Lenora Rigoni, Olena Subchuk, Jacob Smiley
Babyganics
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- PROJECT FEATURED ON:
- FIT Portfolios — 2/3/2016
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- PROJECT FEATURED ON:
- Student Show — 2/16/2016
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