The name of the brand is a derivation of Aries, which is latin for ram.
In astrology, aries are the leaders of the pack, first in line to get things going.
The ram is a symbol of fierce, ambition, strength & masculinity.
Ariøs with greek/roman origins, is a symbol for power & virility.
Ariøs is a cosmetics brand (lotions, soaps, shampoos...), created for young men.
It is young, organic, masculine & modern.
The "o" of Ariøs symbolizes the organic part of the brand, openess, and modernity.
Logo Declination
For each product, the color of the logo will be different so that customers
will be able to recognize their lotion from their shampoo for instance.
Packaging
Branding
Marketing Campaign
Model: Vincent Kowalski
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