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PLAYTE - BRANDING

PLAYTE
The brief of the project was to design a logo for the company named PLAYTE . Playte is a marketing project developed to promote delivery resturants through playing cards. It is a unique and effective idea that incorporates both fun and convenience.I t is truly and entertaining way for players to select restaurants to order from, hence promoting the products and services provided by the participating restaurants.The resturant companies would invest and buy space in these particular PLAYTE cards which will be distributed at several dewaniyas (gathering places) through resturants where people from the age of 16 years to 30 years gather,chat ,PLAY and order food. Playte has a total of 108 cards which will have 108 restaurant logos placed on them along with the restaurants' contact numbers. This will serve as an efficient and simple way that will definitely easen the selection and order process. A score recording book is available for players to record their score while having access to the restaurants menus. Basically playte serves as an entertaining way of ordering food in a comfortable, informative and convenient way!
 People come together/gather and play these cards at dewaniyas ( gathering places in Kuwait). They share happy moments while they gather ,chat and play. They also order food thus benefitting the resturants. PLAYTE aims not only in the area of marketing their product through resturants and playing cards but also BRINGS PEOPLE TOGETHER
Also the word PLAYTE means “an eating PLATE” and “PLAY IT”.
PLAYTE - BRANDING
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PLAYTE - BRANDING

PLAYTE The brief of the project was to design a logo for the company named PLAYTE . Playte is a marketing project developed to promote delivery r Read More

Published: