The Stratton Winter Campaign was developed at Love & War with playfulness, color, and a love for winter. Representing Stratton as an iconic Vermont ski resort, the creative stems from the inspiration from classic vintage resort posters and the whole-heartedness of its characters in previous campaigns.
This series of five are advertised in print, out-of home and digital media. OOH advertising includes exposure in New York City MTA Subways, Metro North Trains, and Connecticut Billlboards. Other materials that encompass the campaign include postcards, digital banners, cards, and more.
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The Stratton Winter Campaign was accepted in the Illustrators 57 Exhibition and Annual Book
by the Society of Illustrators in 2014.
by the Society of Illustrators in 2014.
Designer & Illustrator: Jennifer Yung
Animation: Nicolas Fong / Art Directors:Steve Fine, Eng San Kho
Agency: Love & War / Client: Stratton Mountain Resort
