Selling organic food is about feelings more than facts. Abandoning typical dull ingredient lists and clichéd images, my concept evokes a sensation of nature through gesture. Users crack, pinch and peel to unwrap, as if tucking in to a bowl of pistachios or lychees.
Geometric forms are reminiscent of nature’s packaging: nutshells, fruit peels and seedpods.
Presented in uniform white, the concept relies purely on form, and gesture to convey that the contents are organic.
