Lilian Leung's profile

Molecure - Mental Health Awareness Campaign

Molecure is a fictional organization focused on promoting personal mental health awareness. I wanted to tackle the problem of mental health and how to get people thinking about their own personal health.  I wanted to create a tool that could teach people suffering from a mental illness or disorder ways to cope when they are on their own. 
 
My goal was tocreate a campaign that would help people with a mental illness or disorder to gain confidence and self-discipline to taking care of their bodies. This is by no means a replacement to getting outside help, but allowing users to be honest with themselves and pushing themselves to recover. One out of five people with a mental illness or disorder will not get they help they need, a sad fact I'd hope to change if this were real.
The app was designed to provide notifications throughout the day to help keep users focused on recovering based on common interest. I wanted an app that was uninvasive and acted as a personal coach to help the user manage their day and organize their daily routine into a day by day format. 
The app would require the question "How are you doing today?" to continue onto the main interface. Compiling information from other apps like GoogleCal or iCal, Molecure would reorganize the user's schedule into a single day format so they can focus in the present and task at hand. Confusing medical information would be stored in a secure database to allow the user to remember their prescription details and medical contact information
The problem was to figure out how best to get people thinking about their own mental health? Inspired by Soulwax's 2004 Album cover, I realized an optical illusion would be the best pick.
Promotional posters would be hung up in schools to promote personal mental health awareness. Often people don't realize they are suffering from a mental health disorder and are too afraid to tell someone.
see the full project here.
Molecure - Mental Health Awareness Campaign
Published:

Molecure - Mental Health Awareness Campaign

Student work. A personal mental health awareness campaign for youth suffering from a mental illness or disorder.

Published: