We created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer SUV would then appear on the mobile screen and demonstrate the features using elements from the print ad - it is a fine example of print + mobile integration, dont you think?
FollowFollowing
Appreciate
The most innovative SUV in the world // Ford Explorer
The most innovative SUV in the world // Ford Explorer
Published:
The most innovative SUV in the world // Ford Explorer
.
0
Published:
