About:
UNICEF India collaborated with the Advertising and Marketing program at Xavier Institute of Communications to create a campaign for the Right To Education Act. Participants were asked to ideate and script a PSA for the cause, the most suitable script would then be brought into production.
Objective:
- To drive awareness about the Right To Education Act in India.
UNICEF India collaborated with the Advertising and Marketing program at Xavier Institute of Communications to create a campaign for the Right To Education Act. Participants were asked to ideate and script a PSA for the cause, the most suitable script would then be brought into production.
Objective:
- To drive awareness about the Right To Education Act in India.
- Help raise funds for the education of under privileged children with a unique call to action: PSA and Poster
PSA: Little Fingers
While abject poverty continues to be at the core for the lack of education amongst children, child labour and
unawareness are strong contributing factors too. The PSA, Little Fingers addresses the issues of illiteracy and
child labour that require our immediate attention, and contribution in helping children spend their childhood in
school.
While abject poverty continues to be at the core for the lack of education amongst children, child labour and
unawareness are strong contributing factors too. The PSA, Little Fingers addresses the issues of illiteracy and
child labour that require our immediate attention, and contribution in helping children spend their childhood in
school.
Poster: Contribute towards a child's better future.
ideation and Script: Little Fingers
