A new way of communication
sees the light of day:
THE FIRST BRANDING, REACTING TO WEATHER CONDITIONS.
UV-rays are invisible to our eyes but not to our skin.
For SUNSPOT, a sun blocker, I developed a special
corporate design that shows the effect of sun rays
and moreover the function of the product in a surprising way:
Design defined by sunlight.
All analog applications, such as the product, are partially printed with UV-sensitive colors. All digital applications are tracking the user's current geo-location. Connected with recent weater-data the website will be designed individually. With this change, the branding will be performative and gets a significant added value.
