Client: Aena Aeropuertos (2011).
Project: Branding for Spanish airport management company partially privatized (equivalent to Infraero in Brazil).
Rational: The main challenge was to shift the positioning and perception from air to ground management, by conveying a more comercial, modern, dynamic and friendly brand personality and tone of voice. The end result of the identity system was based on a symbology originated from the overlap of flight routes and links, creating a composition that resembles a modern architecture of an airport and therefore their management involved.
Project: Branding for Spanish airport management company partially privatized (equivalent to Infraero in Brazil).
Rational: The main challenge was to shift the positioning and perception from air to ground management, by conveying a more comercial, modern, dynamic and friendly brand personality and tone of voice. The end result of the identity system was based on a symbology originated from the overlap of flight routes and links, creating a composition that resembles a modern architecture of an airport and therefore their management involved.
*Teamwork developed by The Brand Union®.
