Client: Chiclets
Agency: McCann Bogota
EVENT: Festigame Chiclets
More than 17.000 attendees.
200.000.000 free press
ATL campaign with guidelines in TV, radio, magazines.
The 4th edition of FestiGame chiclets, one of the most important video game festivals in America.
Chiclets is a chewing gum brand focused on the youth of Latin America.
With the presence of many sponsors such as xbox and playstation, in addition to coverage on social networks and the support of some of the most popular TV channels and radio stations in the country, the Chiclets festigame opens its doors to world news of video games.
FESTIGAME Chiclets
This is the compilation video of what festigame was in Bogotá. The phases of the event such as promos, activations, challenges, spare parts, entry to the event, are thought from the point of view of a gamer, so the promotional video simulates a real video game. In the first person shot, player 1 is found, who completes the missions to access and enjoy this great event.
This is the compilation video of what festigame was in Bogotá. The phases of the event such as promos, activations, challenges, spare parts, entry to the event, are thought from the point of view of a gamer, so the promotional video simulates a real video game. In the first person shot, player 1 is found, who completes the missions to access and enjoy this great event.
