Taking on the mostly prevalent world of meaningless testosterone driven automobile ads.
Letters Film.
Shortlist: Consumer Durables - Automobiles (Effies 2015)
Winner: Consumer Durables Category, Consumer Connect Awards 2014 (Advertising Club Kolkata and BCC&I 2014)
TVS Tyres
Published:

TVS Tyres

Challenge: To break category norms while retaining them.

Published:

Creative Fields