My final year project was about humour in advertising. I decided to base my project on the digital migration campaign that was ongoing in the country and the rest of Africa.

My decision to use illustration for the project is because I believe with illustration on can express feelings and emotions better by the use of exaggeration and also break a few rules of reality to express or communicate. Illustrations also attract attention to audinces. 

However there is always the danger of focusing too much on the illustration and forget the message being communicated thus one has to be careful about that.

Here are just a few of the ideas I did.

I stuck to the 'Everything else can wait' that was being used at the time. 

 

EVERYTHING ELSE CAN WAIT (UNPUBLISHED)

 

 

I also did illustrations for Omo 'Dirt is good' campaign

Tried to take a new approach with the 'Dirt' not literally being dirt in the second image

 

DIRT IS GOOD (UNPUBLISHED)