Goodwill – TroveHunt Rebrand (Part 1 – Identity System)
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After series of research, Goodwill is having a difficulties inviting the upper-middle class and higher class into their store because of its poor and messy impression of the stores. Therefore, TroveHunt, a subbrand of Goodwill is created. It will only substituting the retail part of Goodwill.
Trove Hunt is a second handed upcyclling boutique store and an American nonprofit organization. They gather known local young designers in the fashion or design industry who are willing to help and contribute to the community. They are chosen to lead the design group founded by the Goodwill industry to design clothing and products based on donated second handed materials. Goodwill Industries may hire veterans, individuals that lack of education or job experience, and or people who struggle to find employment to learn and work with professionals. Trove Hunt is a funding network of Goodwill.
logo with background image
logo on grid
logo in an environment
Identity system
Flagship items
