Text on perfume sample strip:
This is how you smell when you smoke. 4,000 toxic chemicals leave a stench no perfume can mask. Just ask the people around you. Please stop smoking. You'll smell better instantly.
Awards:
Communications Arts 2005
Cannes 2005 Finalist
Creative Circle Awards (Singapore) 2005 Finalist
Communications Arts 2005
Cannes 2005 Finalist
Creative Circle Awards (Singapore) 2005 Finalist