After deciding on the typeface I set about creating ideas in illustrator
After experimenting with various ideas I came up with the following as I felt it had the element of tradition I was trying to capture as set out in the orginal brief
I decided on using a traditional colour range with C20 M0 Y97 K0 to accent the design motif break away from the traditional greyscale used throughout the final design. As a result, I felt the use of this colour gave the finished design the modern twist I was searching for
Below is the final artwork that was consequently signed off by the client
To complete the project I designed the associated as requested by the client
The next image is for a flyer in this case A5 I decided on using stock from ISTOCK as it portrayed the ideas I was looking to capture. After adjusting the levels and curves I added the bokeh to capture the summer feeling
