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People have become a hyper-consumer and can no long stand wasting their time.They need even more emotions and feelings to escape the banal. This is reflected in consumerism today, where we are saturized
with advertisements which support this need for excess. What if everything was « hyper ? » 
What would « augmented banal » become ?
Hyper is an agency that transforms everyday life into a unique experience, playing with today’s 
advertising codes.