In a country as large and culturally varied as India, where the roads are plastered with a variety of images —posters of movies, images of religion, bills, advertisements and massive political billboards— lacking cohesion, a visual cacophony may be observed. There is a lot of room for improvement in the way we design the things we see everyday, in a manner that expresses its message and falls into a harmony of sorts. The first step employed in this project, towards creating a visually recognisable space is to identify a pattern that absorbs the history and quirks that are distinct to that space — that only a person acclimated to the environment would be able to tell you the story of.

 

Inside the protected gates of my university's beautiful, green campus, an opportunity presented itself to create a diagesis—to tell a story that only the inhabitants of the university are familiar with; to employ lore hidden within the nooks and crannies of the campus in order to create a place of memories. 

 

Identifying spaces around campus that give off energies that are endemic to the atmosphere of one of the oldest universities of the country lead to the curation of messages in a style of messaging that speaks most effectively to the students — popular slang. The medium employed was a (mostly) sanctioned form of vandalism — Graffiti, a means used to communicate unofficial messages from times as far back as Ancient Rome. 

 

For it's efficacy and cheerfulness, I chose the font Neutraface Slab Stencil by House Industries. Oswald Stencil by Vernon Adams, for it's high legibility in condensed form and Lintsec by David Rakowski to employ the combination of bold weights with serifs for better readability of longer texts in a display format.