The new Audi TT needed to communicate that it was back, but this time it was different. It was now a sports car packed with technology. We created this mall experience where people would see quotes from when the Audi TT was first launched. This would constantly update as people interacted with the display via touch pads & online. 

 

For the launch we raised the cube to reveal the new Audi TT reborn beneath. This was staged with Tron like figures that gave the effect of a very tech savvy car. You could interact with the stand to see all of the cars new features. Including Audi's first ever virtual cockpit.

A few lucky visitors got the chance to take part in an exclusive test drive where you would ride in the new

Audi TT with a race driver whilst wearing virtual head set. This would allow you to see the track in a futuristic technology advanced world.