Project Info
The promotion for the new image of “Castles with a View” brochure took place above Zagreb, within the walls of the medieval city of Medvedgrad. In order to gain recognition, the Central Croatia cluster is building its image so as to become a recognized continental tourist brand. Therefore, the Croatian Tourist Board organized an event to promote the Croatian Inland regions and support this flag product. This is the first publication that has comprehensively, systematically and innovatively described the region of Central Croatia. The brochure extends over 120 pages and is translated into eight different languages: Croatian, English, German, Italian, French, Czech, Hungarian and Slovenian. The brochure is distributed through a network of overseas CTB offices, Croatian diplomatic and consular missions and through numerous exhibitions abroad. The backbone of the brochure is a story titled “Walking Through the Year” and it’s a lovely description of what it’s like to travel through the seasons in Central Croatia, following and observing the region’s uniqueness, mythology, traditions, beauty and many attractions. The chapter “Tales from the Past” deals with the subject of history and spiritual culture within the micro-regions of Central Croatia. The brochure also describes Central Croatia’s musical heritage and mentions some local musicians in each of the areas so that this will hopefully become a basis for the sound image of that region.
Design: Goran Raukar, Bojan Sivački, Damir Bralić
Client: Croatian National Tourist Board
Client: Croatian National Tourist Board
