DESIGN BRIEF | BRANDING & IDENTITY (Srishti School of Art, Design & Technology) : To choose a brand of and re-brand the same. I chose IKEA. This was a hypothetical project, as a part of the 10 Day Branding and Identity module. We worked on understanding the Brand theory, and did a few brand studies before we got the final assignment.
I've portrayed 3 personalities of the brand, in the new logo:
1. Bold.
2. Modern.
3. Assemble your own furniture.
1. Bold.
2. Modern.
3. Assemble your own furniture.
To retain the essence of the brand in some way, I have used the same color palette.
