Project Info
Due to the rapid growth of tourism during the past few years, the Dubrovnik Tourist Board presented a new image brochure of Dubrovnik City. The brochure is printed in Croatian, English and German and it will be presented at tourism fairs in New York and Berlin. Jelka Tepšić, the director of the DTB, noted that the new brochure was created as a result of trying to create a new visual identity for Dubrovnik’s Tourist Board. Luko Paljetak, a renowned academic writer composed the title and introduction texts for the brochure and subtitles were drawn from well-known poetic verses dedicated to the city of Dubrovnik. The content of the brochure is divided into eight segments, which, individually, represent different aspects of life, culture and the character of Dubrovnik City along with its surroundings. The layout is based on the work of 16 famous Croatian photographers, different photos changing from page to page, thus creating numerous themed mosaics. This brochure, in a marketing sense of the word, is the best Dubrovnik has to offer from its cultural and historical heritage.
Design: Laboratorium // Goran Raukar, Orsat Franković
Client: Dubrovnik Tourist Board
Client: Dubrovnik Tourist Board
