Client : KANGEI Hotel
Concept : Japanese Hospitality
Artwork : Branding
Location : Pahang
Kangei hotel is a tradition Japanese hotel located in Pahang. A traditional Japanese style hotel can be one of the highlights of travel in Malaysia. Combinations of architecture, surroundings, interior, hot spring and dishes can make customers stay truly a lifetime memory.
Logo design rationale from red circle represent Japan sun. Crane is a national treasure and appearing in art of Japan. It is the symbol of longevity and good luck because it was thought to have a life span of a thousand years. The position of crane fly on sky to show our guest who stay in high standard hotel.
Besides that, Japan cloud is also one of the motif represent Japan art. It shows a high level in paradise similar to identity and position of royal. Typeface is use serif font and curve stroke make fonts look elegant and greeting.
Overall, the whole logo looks welcoming to enjoy in paradise.
