Independent
Leeds Juicery is an exciting new cold-pressed juice brand
based in Leeds, UK with a unique approach and concept
behind it’s product. The identity and art direction focuses
on capturing purity, meditation, health, and the ancient
Indian medicinal science of Ayurveda that underpins the
process lifestyle of the company.
Equally important is expressing the unique location, local
Equally important is expressing the unique location, local
produce and client connection the company strives towards.
This is amplified through hand-written personal elements
and a proud Yorkshire tone of voice. This personality
combinedwith the pure, minimal art direction forms a
unique relationship.
Goodness for your Soul
Leeds Juicery aims for perfect harmony and clarity
of both mind and body, this is achieved not just through
the product but also through the aesthetic impression.
Balance and Harmony
The product is aimed at young working professionals,
and busy individuals who can rely on Leeds Juicery for
their daily fix. Promotional and point of sales material is
highly typographic, communicative and gives reverence
to what’s most important - the pure ingredients.
Signed, Sealed, Delivered
Leeds Juicery’s juices are pressed fresh and completely
organically, with no chemicals. Consequently, the drink
should be drank as soon as possible, and storing for longer
than 48 hours affects the product. Each label is hand signed
and dated, for a personal seal of approval on every bottle.
Locally Produced
The tri-circle graphic device forms the graphic
language and all iconography across the brand identity.
The base grid has the potential to be used effectively for
any and all future initiatives, exemplified by the current
Juice Together campaign. An initiative focused on delivering
healthy fresh juice to schools and donating 10 pence from all
Whole Green sales to local growing projects.
Ecologically Friendly
All print and promotional material is risographed on
100% recycled sugar paper, to look after our environment
and print in an eco-friendly way. Sugar paper also has the
beautiful characteristic of changing in prolonged sunlight,
just as the ingredients of the product.
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To see the full case study, visit our website;
madebyalphabet.com
Copyright Alphabet 2016.
All Rights Reserved
Photography
Tom Joy
Special Thanks
Amrit Kaur, Greta Madline, & Belgrave Music hall
