Leeds Juicery

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    Independent
     
    Leeds Juicery is an exciting new cold-pressed juice brand
    based in Leeds, UK with a unique approach and concept
    behind it’s product. The identity and art direction focuses
    on capturing purity, meditation, health, and the ancient
    Indian medicinal science of Ayurveda that underpins the
    process lifestyle of the company. 
     
    Equally important is expressing the unique location, local
    produce and client connection the company strives towards.
    This is amplified through hand-written personal elements
    and a proud Yorkshire tone of voice. This personality
    combinedwith the pure, minimal art direction forms a
    unique relationship.
     
     
     
     
     
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    Goodness for your Soul
     
    Leeds Juicery aims for perfect harmony and clarity
    of both mind and body, this is achieved not just through
    the product but also through the aesthetic impression.
     
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    Balance and Harmony
     
    The product is aimed at young working professionals,
    and busy individuals who can rely on Leeds Juicery for
    their daily fix. Promotional and point of sales material is
    highly typographic, communicative and gives reverence
    to what’s most important - the pure ingredients.
     
     
     
     
     
     
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    Signed, Sealed, Delivered
     
    Leeds Juicery’s juices are pressed fresh and completely
    organically, with no chemicals. Consequently, the drink
    should be drank as soon as possible, and storing for longer
    than 48 hours affects the product. Each label is hand signed
    and dated, for a personal seal of approval on every bottle.
     
     
     
     
     
     
     
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    Locally Produced
     
    The tri-circle graphic device forms the graphic
    language and all iconography across the brand identity. 
    The base grid has the potential to be used effectively for
    any and all future initiatives, exemplified by the current
    Juice Together campaign. An initiative focused on delivering
    healthy fresh juice to schools and donating 10 pence from all
    Whole Green sales to local growing projects.
     
     
     
     
     
     
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    Ecologically Friendly 
     
    All print and promotional material is risographed on
    100% recycled sugar paper, to look after our environment
    and print in an eco-friendly way. Sugar paper also has the
    beautiful characteristic of changing in prolonged sunlight,
    just as the ingredients of the product.
     
     
     
     
     
     
     
     
     
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    Photography
    Tom Joy


    Special Thanks
    Amrit Kaur, Greta Madline, & Belgrave Music hall




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