Famous for his tiring puns, yes, but shoe brand mogul Kenneth Cole makes up for that by supporting many important causes and bringing attention to issues such as Apartheid,  Aids and gay rights. In fall 2013 Kenneth Cole will be celebrating their 30 year history of using their brand to promote a variety of social causes with a comprehensive digital archive. Production company B-Reel worked together with Kenneth Cole Productions to create a “preview” site to build anticipation for the upcoming archive. The site needed to include an interactive film which told some of the stories behind the ads but could also be used as a standalone element, and the site content needed to be updateable over the several months between Preview Launch and Full Launch to allow us to maintain interest in the concept. 

I scored three of four films. 

 

August 2013

Direction: B-Reel

Music: ChapelOne