Telekom - Gallery in the sky

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CHALLENGE

Every day 500 million photos are shared on the Internet.
It’s no wonder that even the memorable ones remain invisible! But the pictures that have a special place in people's hearts
deserve a special place to be shared.

IDEA

Telekom presents: Gallery in the sky.
We organized the first interactive exhibition, where people could print pictures on the sky.

EXECUTION

We invented the flying photo printer by combining light painting, drones and Hungary’s fastest 4G mobile network. The pictures became visible on smartphones using slow shutter mobile camera applications.
Our idea had a magical effect: it inspired creativity, pride, tribute and even marriage proposals.

Awards:

Webby awards - nominee 2014
Cannes Cyber lions - shortlist
Festival of Media Global Awards 2014
PIAF - Audience engagement - shortlist 2014
PIAF - Creating the media - shortlist 2014
Gold Blade - digital gold

Agency:

DDB Budapest