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“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
— Paul Rand
“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”
— Paul Rand
"God must be a designer."
"We are all badly designed. All people are ugly and oblique."
"However, the life of a designer fight against the ugliness."
"Well, I guess, admit that this is my perspective for the world, at all."
"Afterall, if you push the limits as a warrior, you will find many magical things in design."
