From A to Zanuso
Marco Zanuso's identity brochure and poster
Category: Art Direction, Branding, Print Design
University: Politecnico di Milano
School: Product Design Bachelor degree
Course: Methods and instruments for design
Professor: Andrea Giuseppe Manciaracina
Location: Milan, Italy
Year: 2010
University: Politecnico di Milano
School: Product Design Bachelor degree
Course: Methods and instruments for design
Professor: Andrea Giuseppe Manciaracina
Location: Milan, Italy
Year: 2010
Brochure based on the theme “Marco Zanuso’s identity and products” one of the first to be interested in the problems of industrialization of the product and the application of new materials and technologies to everyday objects; one of the fathers of the "Made in Italy".
"From A to Zanuso" brochure is divided in three main sections: biography, products and curiosities.
"From A to Zanuso" brochure is divided in three main sections: biography, products and curiosities.
Visual styling
I chose bright and intense colors in a very geometrical grid and shapes in order to highlight the joy of experimentation and the respect for the rational designing of Marco Zanuso’s research and point of view.
The goal
The brochure is entirely inspired on Marco Zanuso’s products: black-red-yellow the massive chromatic trinomial and the format, A5 folded brochure if closed, that becomes a poster if opened, is just to play a typical Zanuso's rule "content quality and originality of form".
The brochure is entirely inspired on Marco Zanuso’s products: black-red-yellow the massive chromatic trinomial and the format, A5 folded brochure if closed, that becomes a poster if opened, is just to play a typical Zanuso's rule "content quality and originality of form".
Format
Open - 29,7 x 63 cm
Open - 29,7 x 63 cm
Closed - 14,8 x 21 cm (A5)
The products and curiosities.
