The thriving sneaker subculture finds its footing in mainstream retail with SneakPeek. In response to this niche market's frantic enthusiasm for sneaker collecting, the concept store houses a filtered selection of limited edition and exclusive sneakers. SneakPeek rolls with the sneakerhead's colorful habits and lifestyle—a movement inspired by art, music, sports, and street fashion. The brand proves its authenticity to the hardcore market by engaging them in sneaker and streetwear conventions.

To generate buzz for the store opening, we created an interactive board up that invites passersby to preview what Sneak Peek will be offering. Teasing copy invites people to look through one of six peepholes each peephole will feature lifestyle images of different brands the store carries.

SneakPeek's keyhole logo flanks the entrance of its pioneer store in Metro Manila.

The concept store runs on minimalism and digital space, with blocky, industrial modules for shoes to rest on and large digital displays that stream brand videos. 

True to its concept, SneakPeek's walls are wrapped in all manner of sneakers docked onto protruding pegs.