Lovita is a new brand that is starting to sell Mexican popsicles (the delicious paletas mexicanas) in Brazil. I created part of the characters in this colorful and amazing Universe the studio envisioned. :)
There were a lot of different flavors and each character represents one of them. The creamy flavors were based on the Lucha Libre style.
Art Director: Isabela Rodrigues
Studio: Isabela Rodrigues Sweety Branding Studio
Client: Lovita
Illustration: Mariana Yatsuda Ikuta
Client: Lovita
Illustration: Mariana Yatsuda Ikuta
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OPTION 01
This was an option I developed the brand and the illustration to be used for all the different lines of products.
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OPTION 2
This option I created part of the characters in this colorful and amazing Universe the studio envisioned. :)
To present the feeling of Lovita in a truck, we developed these illustration for both sides as one scene being seen from the front and the other from the back.
Based on the Dia de los Muertos, other characters were created. Unfortunately these weren't used in the final products.
