Adstore Young & Rubicam "The oracle"
Creative Direction
Creative Direction
Felicitación online de Adstore, con los mejores augurios para un nuevo año. Los clientes de la agencia recibían un e-mail, imitando la publicidad que anuncia a gurús, brujos y videntes. Al hacer clic en él y mediante un enlace personalizado el iluminado "Profesor Ad" comenzaba adivinando ciertos datos de cada persona y les ofrecía responder una pregunta sobre el futuro próximo.
Online New Year's greeting from Adstore. The agency's clients received an e-mail from a guru, inviting them to discover their fortune for the next year. After a click they landed on a webpage where this medium (thanks to a customized link on each e-mail) started "guessing" facts about them and offered to answer their questions.
Online New Year's greeting from Adstore. The agency's clients received an e-mail from a guru, inviting them to discover their fortune for the next year. After a click they landed on a webpage where this medium (thanks to a customized link on each e-mail) started "guessing" facts about them and offered to answer their questions.
