Tosca is a logistics company that packages and ships perishables (produce, meat, cheese, etc) across North America in reusable containers.
The logo
The “T” is made of two paths representing the route of the supply chain—from source to store and back again. The two parts of the icon also represent the company’s uniquely collaborative approach, as Tosca works with customers to customize packaging solutions for the commodities that go in them. When deconstructed, the orange and blue paths feature prominently in identity and marketing materials to communicate sequence, momentum and connections.
The “T” is made of two paths representing the route of the supply chain—from source to store and back again. The two parts of the icon also represent the company’s uniquely collaborative approach, as Tosca works with customers to customize packaging solutions for the commodities that go in them. When deconstructed, the orange and blue paths feature prominently in identity and marketing materials to communicate sequence, momentum and connections.
Credits
Client: Tosca
Creative Direction: Mike Gorgo, Nick Wiesner
Art Direction, Graphic Design: Codi Goodis
Design, Illustration: Jon Petersen, Patrick Iadanza
Copywriting: Shachar Meron, Nadine Ekrek
Animation: Chas Fries
