The Chase is a highly successful quiz show on the ITV network. The app game based on the show is equally as successful, and to build on that success, Nuw were commisioned to make a 30 sec TV commercial to promote the app over the Christmas period.

The brief required the use of design elements from the show and needed to act as a prompt to fans of the show but also clearly explain how the app works to someone who might be new to the programme.