Muhammad Moazzam's profile

Gluco Scrabble Game

Objective:
 
•       To create an entertaining & educating game for kids
•       To convey the brands message about honing your strength and wits.
•       To embed the positioning of the brand in the mind of potential consumers.
 
Idea:
 
•       Hasham Hadi’s avatar will be created, who will challenge the visitor to beat his score in scrabble
•       Kids must beat the score if they are smart enough and want to become a Gluco kid.
•       Registrations will be done before starting any game and kids must provide their parents name and CNIC             number.
 
Challenge:
 
Hasham Hadi holds the Guinness World record of scoring the highest in scrabble. He beat Matheesha De Silva of Sri Lanka to become the youngest scrabble champion. According to the Guinness Book of World Records, To Wei Ben of Singapore held the previous record since 2012.
 
Running Campaign
Avatar
Game Elements
Game Screens
Credits:
 
Client:  Peak Freans
Brand:  Gluco
Agency:  BE DDB
Project Manager:  Salman Ahmed
Art Director:  Muhammad Moazzam
Developer:  Faizan
 
Game Link:
 
http://www.pfgluco.com.pk/gluco-scrabble.php
 
Gluco Scrabble Game
Published: