OPPORTUNITY:

 

Rebrand and redesign a website for a company of your choice.

 

SOLUTION:

 

Rebrand Fiction Addiction, a local new and used bookstore in Greenville, SC. 

 

This website is meant to be both useful and inspiring. The amount of people that read for enjoyment has declined dramatically. The home screen inspires people to read by utilizing a slide show that contains six slides. Each one communicates something that corresponds to a specific genre of books. They are as follows:

 

Browse Action - "Slay a Dragon."

Browse Romance - "Fall in Love."

Browse Travel - "Satisfy your Wanderlust."

Browse Children's - "Let your Imagination Soar."

Browse Mystery/Suspense - "Solve a Mystery."

Browse Fantasy/Sci-Fi - "Save the World." 

This is designed to be a continuous scroll. Clicking on categories in the menu shoots the user to the corresponding section. Below is the full site.