Qatar Entertainment & Events Group
Logo design and identity by valudia
First of all I want to say some words about semiotics science - the science about signs. You can find full review of this thing in Wiki. Here is a link: http://en.wikipedia.org/wiki/SemioticsSo, this science is connected with that what we see, and what we feel while looking at that.
There are a lot of signs around us. The sign makes our mood in psychophysics level. So the good design is that makes our inner world brighter, happier, richie, more successfully as far as stable. As said, what You see is what You get - this thing is absolutely about design.
Finally, about my logotype concept. In my design I've used some basic things in semiotics. In that brief I can only talk about shape because it's the common thing. Though color is important thing too.
And some shapes that make our feelings - rising, active, dynamic, overcoming, increasing, expanding, diverging, opening.
There are a lot of signs around us. The sign makes our mood in psychophysics level. So the good design is that makes our inner world brighter, happier, richie, more successfully as far as stable. As said, what You see is what You get - this thing is absolutely about design.
Finally, about my logotype concept. In my design I've used some basic things in semiotics. In that brief I can only talk about shape because it's the common thing. Though color is important thing too.
First is "the unity of three". As You know there are many religions in the world. Unfortunately I didn't have enough time to find out all facts of using of number "3" in Qatar basic religion - Islam, so I want to take some examples from Christian religion. According to Bible God in general there is a unity of three Gods: God-Father, God-Son (Jesus Christ) and God-Holy Spirit. So religion is the greatest ideologist power, we can use it in our work to make impression about our business. As example of usage "3 number": there is a 3 basic world religion. I'm sure that You can find examples by Yourself and better than me. So the basic elements of my concept is the unity of "Three circles".
The second idea is the circle shape. By the one hand circle is a strong expression element in the world, and one of the basic geometric shapes. A symbol of movement (wheel), the sky, the infinity, the universe, time, protection ensured within its boundaries. It presents an expanded point (center) with the same symbolic properties. Associated with the cult of fire, heroes, god. In Christian mythology, a circle denotes eternity. It goes without sharp edges it's streamlined and calm. By the other hand circle is highly dynamic shape. And it's easy to untwist this shape and get maximum speed. The most dynamic shape is circle. Besides, circle is able to concentrate on itself attracting attention. Just remember the "Audi" logotype - four circles are according four wheels of automobile. So, it just works.
Next basic thing is some shapes and vector directions that make our emotions:
Alternate version on a grey background
Example of usage: business card
Note: In property of use the incorporate font Century Gothic was selected.
